That's it — Desinfizieren war gestern
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Seaside Collection Hotels and That’s it® set new hygiene standards for the hotel industry.

Viruses and bacteria, but also other harmful environmental influences such as fine dust and allergens, present hotels today with immense challenges in terms of hygiene.
To ensure effective all-round protection for guests and staff, the hotels in the Seaside Collection have now adopted a completely new hygiene concept.

The highly effective That’s it surface coatings were applied in all German hotels of the Seaside Collection with a total of more than 900 rooms. The pioneer is the 5-star SIDE Design Hotel in Hamburg, which was the first hotel in the city to implement the innovative hygiene concept.

In concrete terms, this means that all touchpoints in the hotel rooms, function rooms, restaurant, bar, and public and employee areas were coated with the ultra-thin, transparent functional coating That’s it PURE TOUCH 730. That’s it PURE TOUCH 730 uses Protect Core technology to prevent the adhesion and penetration of viruses and bacteria via non-porous surfaces. In addition, That’s it PURE BREATHE is also used in the hotels of the Seaside Collection: a likewise ultra-thin, invisible coating for ceilings and walls that uses photocatalysis to effectively clean the indoor air of viruses and bacteria, but also of fine dust, ultra-fine dust and harmful VOC gases.

The coatings have an effective period of up to three years. On the one hand, they offer a protective effect previously unattainable in this form. On the other hand, their long-term effect significantly reduces the amount of work required for hygiene measures and the associated costs.

Alex Obertop, General Manager of the SIDE Design Hotel Hamburg, is convinced of the That’s it concept: “For our hotel group, the coating technologies from That’s it are a real game changer. Our hotel guests and our employees now have maximum safety, whether in the rooms, at the reception, in our gastronomy as well as in all employee areas.”

Andreas Schaetzke, CEO and Founder of That’s it, also emphasizes the potential of the collaboration: “The hotels of the Seaside Collection are known for their absolute premium standards. We are all the more proud that this Seaside Collection is the first hotel group to comprehensively rely on our revolutionary coating solutions.”

As part of their partnership, the hotels of the Seaside Collection and That’s it are planning further measures for the future. The aim is to further optimize the hygiene situation in hotels in a targeted manner.

About the SIDE Design Hotel Hamburg:

The Design Hotel SIDE is the first and so far only five-star design hotel in Hamburg and was extensively modernized in spring 2018. It is centrally located directly opposite the Hamburg State Opera and not far from the Binnenalster lake. The building, made of natural stone and glass, was designed by the renowned architectural firm Jan Störmer Architekten. Analogous to the exterior design, the Italian star designer and architect Matteo Thun created the timeless, elegant and comfortable interior design for both the opening and the modernization. The centerpiece of the design hotel is a 28-meter-high glass atrium with an expressive light installation by New York light choreographer Robert Wilson. The SIDE comprises 178 luxuriously and comfortably furnished rooms and suites in a, timelessly modern, cozy design, eight event rooms with state-of-the-art technology and an exclusive spa and wellness area. In the [m]eatery bar + restaurant, guests enjoy dry-aged steaks from the hotel’s own maturing cell, steak delights from the USA and Argentina, and freshly grilled fish specialties. 

About the Seaside Collection:

The Seaside Collection is an owner-managed hotel group. A total of eleven exclusive resort and city hotels on the Maldives, the Canary Islands, in Valencia and in Germany belong to the umbrella brand, which has had the seahorse in its logo since its creation in the 1970s. In particular uniqueness and individuality in the architecture, the exclusive situation, a particularly high quality management straight also within the range of the catering trade as well as a passionate hospitality stand in the focus of the individual houses. Further information about all hotels of the SEASIDE COLLECTION under

About That’s it International:
That’s it International specializes in technologically pioneering protective coatings for surfaces of all kinds. That’s it products combine superior protective properties with significant cost savings. Founded in Germany in 2020, That’s it International now operates worldwide.

That’s it International GmbH | Reuttierstraße 56 | | 89231 Neu-Ulm Fon: +49 (0) 731 / 298 798 50 14 |

Press requests to:

That’s it Ranieri Agency
02151 38748 91

8. September 2022

Gepostet in : Allgemein